Announcing chilivents May 28th, 2007
Today we are launching our chilivents podcast through which we will publish events that are recorded and published as a podcast. Our first event series is the WebPR+ conference held in March this year in Fourways, Johannesburg. If you would like to subscribe to chilivents you can do so by subscribing to the feed which is feeds.feedburner.com/chilivents.
Podcasting offers a number of benefits to business that go beyond events podcasting. I recently gave some input on how podcasts can add some value. I thought it might be appropriate to repeat my comments here:
… the other hand the prevalence of devices capable of playing podcast episodes (which are typically mp3-formatted audio files) presents a sizable potential market for podcasts if sufficient provision is made to deliver those podcasts to those handsets. That being said, podcasts are hardly a magic bullet and will not make other marketing channels redundant or solve all the challenges marketeers face. Podcasts have their place, as with any other marketing channel, and it is a matter of using podcasts appropriately.
Where I see value in podcasts for businesses is in its use in the enterprise as a communications tool. Podcasts could be used as a substitute for certain content on an intranet for employees who spend their time on the road. They could be used to communicate with other stakeholders, generally speaking, by presenting an alternative to text based communications routinely sent out by email or posted on a web site. An example could be statements, interviews, discussions and presentations given by individuals within an organisation and which could be made available to an audience outside the organisation which would not ordinarily have benefitted from these statemetns, interviews, discussions and presentations.
Another use for podcasts is to record and distribute presentations given at conferences to interested parties who would not have attended the conference before for a number of reasons. We are about to publish a series of posts from the WebPR+ conference held earlier this year for the benefit of attendees and people who may be interested in future conferences of a similar nature. This is a model that has been adopted by American podcast networks like GigaVox Media and Podtech.net and I believe a podcast of a conference provides a way for interested people to benefit from the information contained in the presentations, find out more about the conference itself and perhaps make the decision to attend a subsequent conference because those people have had an opportunity, through the podcast, to see the value in the conference.
So if you would like to explore the possibilities in your organisation, let us know. We will be more than happy to chat to you about a few options.
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